NICCE

Our Opinion

NICCE has established itself as a prominent figure in the streetwear scene since its inception in 2013. Originating from the creative hub of East London, the brand has managed to capture the essence of street culture and translate it into a globally recognized label. Its commitment to delivering fresh, seasonal collections that blend trending styles with classic designs has resonated well with an international audience. The brand’s philosophy, rooted in community and empowerment, adds a layer of authenticity and purpose to its offerings.

While NICCE brings much to the table in terms of design and community engagement, it’s clear that improvements in customer service and operational efficiency could greatly enhance its reputation and customer satisfaction. Addressing these concerns could solidify NICCE’s position as a leader in the global streetwear market.

Poor by Trustpilot 

What we liked

• Design and Quality: NICCE’s apparel stands out for its minimalist design and high-quality materials, catering to those who appreciate understated style and durability.
• Seasonal Refreshes: The brand’s commitment to introducing new styles and fabrications each season keeps their collection exciting and relevant.
• Community Focus: NICCE’s emphasis on community and support for emerging talent is commendable, fostering a sense of belonging among its customers.
• Global Reach: The brand’s successful expansion to international markets is a testament to its universal appeal and adaptability.
• Core Classics: The availability of go-to classics, including the Mercury franchise, ensures that customers can always find their favorite staples.

What we didn’t like

• Customer Service: The most significant area of concern is customer service. Numerous reviews indicate issues with order fulfillment, delayed shipments, and lack of communication, leading to customer dissatisfaction.
• Return and Refund Process: Customers have reported frustration with the return process and delays in receiving refunds, impacting the overall shopping experience.
• Size and Fit Consistency: Some feedback points to inconsistencies in sizing, suggesting a need for clearer sizing guidelines to help customers make informed decisions.
• Technical Difficulties: The brand has faced technical challenges that affected order processing and communication, highlighting a need for system improvements.
• Engagement and Response: While NICCE attempts to engage with customer feedback, the response time and effectiveness in resolving issues seem to vary, indicating an area for enhancement in customer relations.

NICCE Origins and Philosophy

The Birth of NICCE

NICCE emerged in 2013 as a dynamic force in the streetwear landscape, rooted in the vibrant creative movement of East London. This period was characterized by an explosion of artistic expression, innovation, and the blending of cultures, which provided the perfect backdrop for the birth of a brand that would come to embody the essence of street culture. The inception of NICCE was not just about launching another clothing line; it was about creating a movement that reflected the energy, diversity, and spirit of the streets.

Inspiration and Aesthetic

Inspired by the fluid, ever-evolving nature of street culture, NICCE has crafted a distinct aesthetic that marries simplicity with sophistication. The brand’s design philosophy hinges on creating pieces that are both contemporary and timeless, allowing individuals to express their unique style without being constrained by fleeting trends. This approach has led to the creation of apparel that features clean lines, minimalistic designs, and high-quality fabrications, making NICCE a go-to for streetwear enthusiasts around the globe.

A Global Community

From its inception, NICCE has been driven by a desire to connect and empower individuals through fashion. The brand’s name itself, derived from the colloquial expression “Niiiiiice,” reflects an ethos of appreciation, support, and communal uplift. It is this focus on community that has enabled NICCE to transcend its local origins and appeal to an international audience. Today, NICCE is not just a brand; it’s a global platform for creative expression and cultural exchange.

Commitment to Newness and Innovation

NICCE prides itself on its commitment to innovation and its ability to bring newness to the streetwear scene with each passing season. The brand’s design team is constantly exploring the latest styles, fabrications, and techniques to ensure that their collections remain at the forefront of fashion. From all-over prints to pared-back designs, NICCE offers a diverse range of streetwear essentials that cater to a wide array of tastes and preferences. The Mercury franchise, in particular, stands as a testament to the brand’s dedication to offering enduring classics that anchor its more trend-driven pieces.

In summary, NICCE’s origins and philosophy are deeply intertwined with the culture and creativity of East London’s streets. The brand stands as a beacon of innovation, community, and empowerment in the global streetwear scene, inviting everyone to join them on a journey of exploration and self-expression.

NICCE Collections

NICCE collections capture the spirit of contemporary streetwear, drawing upon its East London roots while taking an international perspective to fashion. Each collection, from Mercury to seasonal offerings, demonstrates the brand’s dedication to innovation, community outreach and timeless minimalist design.

• Mens / The Mercury Collection: Hoodies & Sweatshirts, Tracksuit Sets, Bottoms, Coats & Jackets, T-Shirts, Underwear
• Womens / The Ersa Collection: Hoodies & Sweatshirts, Tracksuit Sets, Joggers & Leggings, Coats & Jackets, Tops & Tees, Shorts
• Accessories: Hats, Bags

NICCE Offers and Discounts

Student Discount

NICCE is proud to present students with an exclusive offer: 15% discount off of its fashion-forward streetwear collection! Recognizing the financial constraints faced by students, NICCE has collaborated with Student Beans so this exclusive discount may be more easily made available. Student Beans makes this offer available by simply verifying your student status; once done, simply use this discount when checking out! This initiative extends to US customers as well, making sure students everywhere can experience NICCE apparel at more reasonable price points and express themselves freely without breaking the bank! 

Loyalty Scheme

NICCE’s Loyalty Scheme recognizes and rewards customer for their purchases with an easy and rewarding program:

• Earn Points: Customers who spend PS1 can collect 10 coins (each worth PS0.01) which they can redeem online at NICCE’s website for redemption purposes. Points are collected only if customers log-in into a registered NICCE account.
• Registration: Customers need to create and log-in to their NICCE accounts to earn points; guest checkout does not qualify as an effective means of earning them. Redemption: Once enough points have been accrued for redemption purposes, these points can be converted to vouchers redeemable against online purchases in future orders.
• Exclusions: Points cannot be earned on gift card purchases or used towards delivery charges, purchases made in physical stores do not qualify, nor does their balance reset back to zero once their 12 month validity has elapsed.
• Bonus and Referrals: New members begin with 200 points upon joining and can also refer a friend who purchases, offering them a 10% discount!

A 10% Sign Up Bonus

Join NICCE’s mailing list now, and be among the first to know of exciting new products, events, and special promotions! As an added incentive, enjoy a 10% discount off your first purchase – making this signup bonus an incredible opportunity to explore NICCE’s contemporary streetwear collections at reduced costs!

NICCE Delivery and Returns

UK Delivery

Orders dispatched within the UK typically arrive between three to five working days at a cost of PS4.00; free shipping options are offered when orders exceed PS75.00. Tracking information for all orders are provided; customers should use their tracking number for updates during peak times when dispatch may take longer; should any delays arise, NICCE will communicate any potential disruptions directly, inviting customers to reach out directly for support from customer service for additional help or contact customer service for additional assistance – however there may be restrictions placed upon certain regions based upon delivery capabilities due to limited capacities available due to limited delivery capabilities available within these regions.

Next-day delivery options are specified, along with their associated deadlines on weekdays and weekends and cost (PS5.99), for weekday and weekend orders respectively. Unfortunately, however, certain UK regions including Scottish Islands/Highlands as well as specific postcodes with logistical limitations do not qualify.

International Orders 

NICCE provides worldwide shipping with all shipping fees and delivery times automatically calculated at checkout. Should customers require assistance in online delivery, their customer service team is on standby. While Saturday delivery may not be offered globally, UK customers requiring this option should place their orders by 3 pm Monday-Friday (excluding public and bank holidays ) from Monday to Friday at PS9.99 per order; next day delivery services do not operate internationally due to logistical restrictions; some regions in UK regions cannot use either option due to logistical requirements.

International Delivery Partners 

NICCE and Global-e are proud partners for managing international orders efficiently, with seamless checkout processes for any supported countries outside the European Union. Due to differences between customs authorities across countries, import duties and taxes may apply when placing an order outside Europe; during checkout these charges are calculated automatically for supported countries based on items in your shopping basket and customers can either prepay these charges – guaranteeing their order amount – or opting to pay upon delivery.

Returns & Refunds

• Return Period: Items eligible for refund within 14 days from their original delivery are eligible to receive one, although processing times could take up to 14 working days after being delivered back into our warehouse. Refunds will be issued back through their original payment method; funds typically appear 3-5 working days later in an account.
• Return Requirements: A completed returns form and original dispatch note are necessary in order to process returns swiftly and speed up refund processes. Orders should be returned individually with their order numbers clearly visible on a returns form to prevent processing delays and potential forgery charges.Customer Service should always be reached out for assistance if a returns form cannot be located, since returning items without documentation could delay refunding processes significantly.
• Items Not Eligible for Return: No exchanges or returns are available; all merchandise must be unworn, unwashed and in saleable condition with original tags attached; underwear or swimwear cannot be returned.Reported parcel damage must be submitted within 48 hours after receiving, with photographic evidence attached, to ensure proper resolution of claims. 
• International Orders: When placing international orders, our customer service team needs to be contacted in order to arrange returns as different instructions may apply.

NICCE Payment Options

NICCE offers a variety of payment methods to accommodate the preferences of all customers, ensuring a seamless checkout experience. The available payment options include:

• GPay: A quick and secure way to make payments using Google’s payment system.
• PayPal: Offers a secure and convenient payment method without the need to enter card details.
• Direct Debit: Allows payments to be made directly from a bank account.
• MasterCard: A widely accepted credit card option, offering secure transactions.
• American Express: Another secure credit card payment option, known for its customer service and security.

Security measures are a top priority, ensuring that customer details are protected at all times. NICCE employs robust security protocols to safeguard personal and payment information. Additionally, to prevent fraud, all credit and debit card transactions undergo thorough validation and authorization by both NICCE and the respective card issuer. 

Digital Gift Cards

NICCE Digital Gift Cards provide an efficient and thoughtful solution for gifting. No matter the recipient’s taste or personal preferences, a NICCE Gift Card gives them the freedom to select gifts from our extensive range of streetwear and accessories.

• Denominations: Available in multiple amounts such as PS10, PS25, PS50 and PS100 to accommodate different budgets and gifting needs. 
• Delivery: Gift cards can be easily sent via email for eco-friendly gifting solutions.
• Redemption Instructions: Each gift card comes complete with instructions on how to redeem it at checkout, making the experience as smooth and hassle-free as possible for the recipient.
• No Additional Fees: NICCE ensures there are no extra processing fees associated with their gift cards, guaranteeing that all their full value can be enjoyed by recipients.

Availability of Physical Stores

In March 2022, NICCE marked a key moment in their expansion by opening their flagship store in central London’s vibrant Carnaby neighbourhood on Beak Street and Carnaby Street – located directly under its iconic “Welcome to Carnaby Street” arch. This opening symbolized their commitment to marrying physical with digital retail worlds for an anticipatory approach that anticipates tomorrow.

After the success of their first retail space, NICCE expanded their physical presence further by opening a second store at Westfield Stratford shopping centre – one of London’s premier shopping destinations – in November 2023. NICCE’s expansion further highlights their commitment to making innovative street-inspired collections accessible and merging physical shopping experience with digital elements.

Customer Service

FAQ Section

The NICCE FAQ section is a comprehensive resource designed to address common inquiries and provide valuable information to customers. It is organized into categories to help users easily navigate and find answers to their questions.

Each category in the FAQ section is tailored to provide specific information related to care instructions, size guides, order issues, promotional offers, and more, making it a valuable tool for customers seeking assistance or more information about NICCE’s products and services.

Contact Information

NICCE’s Customer Care Team can be reached directly by sending an email to [email protected], creating an accessible channel of communication for any enquiries or issues that arise. 

Operating Hours

The customer service team is available Monday to Friday from 9:00 AM to 5:30 PM to assist with any inquiries that come up during that period.

Please be aware that on weekends and public holidays, customer service will be temporarily closed, leading to brief interruptions in communication during this period.

NICCE is currently experiencing an unusually high volume of inquiries which could extend response times by two or four business days.

For efficient processing of inquiries, customers should refrain from sending duplicate emails. Repetitive submissions could increase response time by moving the original query further down in line.

Concluding Thoughts

Since 2013, NICCE has quickly established itself as a staple in streetwear culture, becoming known for its minimalist designs, quality materials and community-minded ethos. From East London creative quarters to global prominence – including flagship stores at Carnaby Street and Westfield Stratford – its journey demonstrates a dedication to offering both physical and digital retail experiences for consumers.

NICCE faces challenges, particularly in customer service and operational efficiency, which is evidenced by its Trustpilot rating of 2.1. For example, issues like delayed shipments, complicated return and refund processes and customer engagement could benefit from focused improvements that better align NICCE’s brand image with its high-quality offerings.

Payment options such as GPay, PayPal and major credit cards combined with their commitment to security ensure an effortless checkout experience; in addition, its digital gift cards offer flexible gifting solutions reflecting its ability to adapt quickly to customer demands.

NICCE’s journey has been marked by major milestones and opportunities for expansion. Strengthening customer service and actively responding to feedback could further elevate its position within the global streetwear market – guaranteeing its status as an innovator while remaining stylishly relevant for today.