Weird Fish, established in 1993 after an inspiring walk along a coast path in Cornwall, has grown into a brand celebrated for its commitment to creating well-priced, well-made, and distinctively styled clothing. With over 30 years in the industry, Weird Fish remains true to its founding values, producing clothes that quickly become feel-good favorites among its customers.
The brand, known for its unique blend of fun, practicality, style, and quality, appeals to a diverse group known affectionately as the "Weird Fish shoal." These individuals, who value difference and quality, might be found enjoying the outdoors, whether hiking, walking the dog, or spending time at the beach, all while embracing the Weird Fish way of life.
Weird Fish prides itself on the provenance and quality of its clothing, maintaining close relationships with trusted suppliers to ensure ethical manufacturing practices, including no child labor and excellent working conditions. The brand is also on a continuous quest for cleaner and greener processes, underlined by its ethical policy.
Excellent by Trustpilot
What we liked
High Quality and Durability: Customers appreciate the quality of Weird Fish clothing, noting items like T-shirts remain in good condition for years, underscoring the brand's commitment to producing durable, long-lasting apparel.
Fit and Comfort: Many reviews highlight the perfect fit and comfort of Weird Fish clothing, with customers expressing satisfaction with how the clothes feel and fit, aligning with the brand's ethos of comfort and practicality.
Fast and Reliable Delivery: The promptness and reliability of Weird Fish's delivery service have been praised, with orders often arriving sooner than expected, enhancing the overall customer experience.
Excellent Customer Service: Positive encounters with customer service, including helpfulness, politeness, and efficiency in resolving issues, contribute significantly to customer satisfaction.
Sustainability and Ethical Practices: The brand's commitment to ethical practices and sustainability is a recurring positive theme among customers, aligning with contemporary consumer values.
What we don't like
Sizing Issues: A few customers have reported changes in sizing over the years, with some finding the latest sizes smaller than expected, leading to fit issues for long-term customers.
Inconsistency in Quality: Although rare, there have been mentions of inconsistency in the quality of certain products, with some items not meeting the high standards expected from Weird Fish.
Limited Stock in Sales: During sales, some customers found their desired sizes quickly sold out, indicating a need for better stock management during high-demand periods.
Return Inconveniences: For international customers, especially, the process and cost of returning items can be prohibitive, detracting from the overall shopping experience.
Product Representation Online: There are instances where the product received did not entirely match the online representation, particularly in terms of material quality and color, suggesting a need for more accurate product imagery and descriptions.
Weird Fish Origins and Philosophy
The Genesis of Weird Fish
In 1993, inspired by the rugged beauty of a coastal path in Cornwall, Weird Fish was conceived with a singular vision: to craft well-priced, well-made, and distinctive clothing that instantly resonates as feel-good favorites. More than three decades later, Weird Fish proudly upholds the same foundational principles that have defined its identity from the outset.
The Essence of Weird Fish
At the heart of Weird Fish lies its distinctive ethos – the Weird Fish Shoal. This ethos is not just about the clothes; it's about the lifestyle and values of the individuals who choose Weird Fish. These individuals seek out the brand for its unique blend of fun, practicality, style, and quality. Whether they're hiking, walking the dog, playing on the beach, or simply enjoying a casual chat at the local, they embody the Weird Fish way of life.
Teaming Up with Green Story
Weird Fish has embarked on an exciting partnership with Green Story, a leading sustainability platform, to accurately measure and communicate the positive environmental impact of their products. This collaboration is designed to enlighten consumers about the significant benefits of choosing organic cotton clothing over conventional options. Through this initiative, every product's environmental savings are transparently presented, allowing customers to see the direct impact of their purchases.
A Sustainable Fashion Future
Weird Fish is on a mission to become a leader in sustainable fashion. The brand is setting ambitious goals, aiming for 90% of its products to be sustainably sourced by 2026. Utilizing Green Story's comprehensive analysis tools, Weird Fish is identifying opportunities to enhance its supply chain's sustainability. This proactive approach not only benefits the planet but also empowers customers to make informed, eco-conscious choices.
The Metrics of Change
Leveraging Life Cycle Assessment (LCA) methodology, Green Story has provided comparative analyses of the environmental impact of organic versus conventional cotton. This includes examining the sustainability benefits of incorporating organic cotton and recycled polyester in Weird Fish's products. The metrics focus on carbon, water, and pesticide usage reductions, alongside the conservation of plastic bottles from landfills.
The Environmental Savings
Choosing organic cotton has shown to significantly reduce carbon emissions, water usage, and pesticide application in clothing production. Green Story's Life Cycle Impact Assessment highlights the tangible benefits of switching to organic cotton, including:
Lower greenhouse gas emissions compared to conventional fibers.
Reduced primary energy demand and blue water consumption.
Prevention of plastic bottles from ending up in landfills.
Wear the Weekend Philosophy
Central to Weird Fish's philosophy is the concept of "Wear the Weekend." This idea celebrates the freedom, fun, and relaxation that the weekend symbolizes, encouraging a lifestyle where every day carries the potential for leisure and enjoyment. Each piece of Weird Fish clothing is imbued with this spirit, designed to be that trusty favorite that brings joy the moment it's worn. It's about transforming the everyday into an extension of the weekend's comfort and liberation.
Weird Fish Collections
Weird Fish collections are designed with a cherished belief woven into the very fabric of every item: the love for those old, trusty favorites that reside in every wardrobe. These are the pieces that have been with you through thick and thin, washed countless times yet still ignite a sense of joy and comfort with every wear. With the arrival of the weekend, the desire to shed the week's burdens and slip into these feel-good favorites becomes a cherished ritual. This ethos of comfort, durability, and joy is the cornerstone upon which every Weird Fish collection is built, ensuring that each piece not only becomes a wardrobe staple but also embodies the comfort and freedom we all yearn for in our everyday lives.
Mens Collections: Fleece, T-Shirts, Polos and Rugby Shirts, Shirts, Coats & Jackets, Sweatshirts & Hoodies, Macaroni Sweatshirts, Knitwear, Trousers & Jeans, Shorts, Socks & Underwear
Weird Fish extends a special offer to students—a 15% discount on its diverse range of clothing. To take advantage of this discount, students are required to verify their status through CertifiedRewards, a process that is both free and straightforward to complete. This student discount provides an excellent opportunity for students to enjoy savings on Weird Fish's unique and comfortable apparel, renowned for its quality and distinctiveness.
Refer a Friend
Weird Fish has introduced a referral program that allows customers to receive a 15% discount on their next order by sharing Weird Fish with their friends. To participate, customers are asked to provide their name and email, after which they can start sharing Weird Fish with others. Upon successful sharing, they are granted a discount code that applies a 15% reduction to their subsequent purchase. Through this referral offer, both existing and potential customers can enjoy the benefits of Weird Fish's apparel at a more accessible price point, fostering a wider appreciation for the brand's commitment to quality and sustainability.
10% Off with SMS Sign-Up
Weird Fish offers customers a 10% discount code as an incentive for signing up to SMS alerts. Upon completion and submission, the 10% off discount code is provided, which can be applied to future purchases. This service aims to enhance the shopping experience by delivering personalized and timely promotions, making it easier for customers to enjoy savings on their favorite Weird Fish products.
20% Off Email Signup Bonus
Weird Fish provides a 20% discount for new subscribers who sign up for email alerts. This offer allows customers to save on their next purchase across a wide range of clothing and accessories. Subscribing to email alerts ensures that customers are informed about new arrivals, promotions, and exclusive deals, along with receiving a discount on their first order after signing up.
Weird Fish Delivery and Returns
UK & Channel Islands Delivery Options
UK Standard Delivery
Cost: £3.95, free for orders over £60.
Timeline: 3-5 working days.
Details: Orders are typically dispatched within 2-5 working days. During busy periods, dispatch times may extend. Deliveries take 2-5 working days from dispatch. Certain regions, including the Scottish Isles, Channel Islands, Isle of Wight, Isle of Man, Northern Ireland, and specific postcodes, may experience slightly longer delivery times (3-6 working days).
UK Express Delivery
Cost: £5.95.
Timeline: 1-2 working days for orders placed before 3pm.
Exclusions: Not available for Highlands & Islands of Scotland, Northern Ireland, Channel Islands, or BFPO addresses. Orders placed after 2:00pm on Friday are dispatched on Monday.
UK Click and Collect
Cost: £3.95, free for orders over £60.
Timeline: 3-5 working days.
Details: Orders should arrive at the chosen store within 5 working days of being placed. During busy periods, this may extend. Certain regions may experience slightly longer delivery times (3-4 working days).
Channel Islands
Cost: £3.95, free for orders over £60.
Timeline: 3-6 working days.
Details: Orders are dispatched within 2-6 working days and delivery takes 3-6 working days from dispatch.
International Delivery Options
Europe
Cost: £8.00, free for orders over £125.
Timeline: 7-14 working days.
Details: Orders may be subject to import duties and taxes. All parcels are tracked. The maximum parcel size is 2KG, equating to about 8 items. Orders exceeding this should be split into separate shipments. Additional charges may apply for courier deliveries.
Rest of the World
Cost: £10.00, free for orders over £125.
Timeline: 7-14 working days.
Details: Similar to European deliveries, orders may incur import duties and taxes. The United States and Australia have specific tax exemption limits. All parcels are tracked, and the same parcel size restrictions apply as for European deliveries.
For both UK & Channel Islands and International deliveries, customers are advised to check their delivery upon receipt and report any issues promptly for resolution. Additionally, it's important to ensure the accuracy of the delivery address when placing an order to avoid complications.
Returns & Refunds
Free Returns Within 30 Days
Customers can return items for free within 30 days of the purchase date. This generous window provides ample time to decide if the product meets your expectations and needs.
New Paperless Returns Process
Weird Fish has introduced a new paperless returns system to streamline the process. Customers wishing to initiate a return must have an account with Weird Fish. If you don't already have one, you can easily create it using the email address associated with your purchase. Once logged in, you can select the order and items you wish to return, specify the quantity and reason for the return, and then receive a QR code. This QR code can be taken to your local Post Office for the return shipment, eliminating the need for printing a return label.
UK and International Returns
UK Returns: Items purchased online can be returned via post or at any of Weird Fish's 28 official stores, using the order confirmation as proof of purchase.
International Returns: For customers outside the UK, returns must be made at the customer's expense via a courier or postal service. International returns should be sent to a specified address, and customers are advised to retain proof of return.
Tracking Your Return
To track the progress of your return, you can log into your account and navigate to the return tracking tab. This feature allows you to monitor the status of your return and access the QR code or return label if needed.
Store Purchases
Returns from purchases made in one of Weird Fish's 28 official stores are accepted, but proof of purchase is required. Items bought from stockists, concessions, or third-party retailers must be returned to the original place of purchase.
Faulty Items
Weird Fish takes responsibility for defective items or goods that develop faults within 12 months of purchase. Customers should initiate returns through the online process if the item was purchased directly from Weird Fish's website, Amazon, eBay, or one of its branches. Proof of purchase is necessary for processing such returns.
Returns Policy Details
Items can be returned within 30 days for a full refund.
For faulty items, customers have 12 months from the purchase date to make a return, with proof of purchase required.
Weird Fish Payment Options
At Weird Fish, customers have a variety of payment options to choose from when completing an order. The process is straightforward: after selecting your items and placing them in your basket, you can proceed to checkout by clicking on the shopping bag icon or the "Checkout" button. At this stage, you can apply any promotional codes you might have before moving on to finalize your payment.
Payment Methods
Card Payment: Weird Fish accepts all major credit and debit cards, except for American Express. When you select "Pay Now," you will be redirected to a secure payment page operated by Secure Trading to enter your card details. For additional security, Visa users may encounter Verified by Visa, and Mastercard users may see Mastercard SecureCode, which are extra password protections provided by your card issuer.
Amazon Payments: This option allows you to pay using your Amazon account credentials, facilitating a smooth checkout process by using saved addresses and payment methods from your Amazon account. After completing the purchase, you will be redirected back to Weird Fish’s website, where you will receive your order number and estimated delivery details. Orders placed with Amazon Payments are protected by Amazon's A to z Guarantee.
Gift Vouchers: If you have a Weird Fish gift voucher, you can redeem it on the payment page by entering the gift card number and pin provided in your email.
Other Payment Types: Beyond the aforementioned methods, Weird Fish also supports payments via Visa Credit and Debit, Mastercard Credit and Debit, and PayPal. Customers preferring to pay over the phone can do so by contacting Weird Fish’s customer service.
Klarna Payment Service
Weird Fish offers the option to use Klarna, a flexible payment service that allows you to split the cost of your order into three payments (Pay in time) or pay 30 days later (Pay Later), with a minimum spend of £35. The return process with Klarna is simple: once a return is registered and accepted, Klarna updates the payment schedule accordingly and processes any necessary refunds.
Please note that all online orders placed with Klarna must be returned by post, as in-store returns are not permitted for these transactions.
Gift Cards
Weird Fish offers digital gift cards for customers seeking a flexible gifting option. These e-gift cards are valid for 12 months from the date of purchase and can be used by recipients to buy any product from the Weird Fish's collection. The amount for the gift card can be specified by the purchaser, with options ranging between £5 and £500. Upon purchase, the gift card details, including a unique code and pin, are sent directly to the recipient's email along with a personal message from the sender, if provided. This digital format ensures a convenient and straightforward way for recipients to enjoy shopping with Weird Fish, whether they are already fans of the brand or new to its range of high-quality, sustainable clothing.
Availability of Physical Stores
Weird Fish proudly operates 28 physical store locations across various regions in the United Kingdom, offering customers the opportunity to experience their high-quality, sustainably made clothing firsthand. These stores are spread throughout the UK, from picturesque coastal towns to bustling city centers, ensuring that wherever you are, a Weird Fish store is within reach.
England: Bideford, Boscastle, Falmouth, St Ives, Weymouth, Canterbury, Whitstable, Portsmouth, Horsham, Southwold, Aldeburgh, Spalding, Evesham, Trentham, Yorkshire and the Humber, Scarborough, York, Ambleside, Keswick, Greater London, Braintree, Castleford, Doncaster, Fleetwood, Gloucester, Newquay, Peak Village, Street
Wales: Carmarthen, St Davids
Scotland: Livingston
Customer Service
Weird Fish offers a comprehensive Customer Services section aimed at providing quick and helpful responses to a variety of customer inquiries and concerns. Below are the options available in this section:
FAQs
The FAQ section is designed to give immediate answers to the most common questions customers might have. By clicking on relevant topics, customers can find detailed information without the need to contact customer support directly. The topics covered include:
Ordering: Guidance on how to place an order, track its progress, and understand the ordering process at Weird Fish.
Payment: Information on accepted payment methods, payment security, and how to apply promotional codes or gift vouchers.
Delivery: Details on delivery options, charges, estimated delivery times, and what to do if there are issues with receiving an order.
Returns: Instructions on how to return items, the returns policy, and how to track the status of a returned order.
Gift Vouchers: Information on purchasing and redeeming Weird Fish gift vouchers, including terms and conditions.
Sizing: Assistance with finding the right size for Weird Fish products, including size guides and tips for measuring.
My Account: Support for account-related queries, such as how to create an account, change account details, and manage preferences.
Privacy & Security: Information on how Weird Fish protects customer data and privacy, including their security practices and how they handle personal information.
Contact Us Options
Weird Fish is committed to providing exceptional customer service and values feedback on its clothing range and the service offered. For any inquiries or comments, especially regarding an existing order, customers are encouraged to have their order number ready to facilitate a swift and effective response. Here are the contact options available:
Phone Support
Contact Number: +44 (0)1242 539535
Availability: Monday to Friday, from 9am to 4pm.
Note: The phone lines can be quite busy. As an alternative to waiting, Weird Fish encourages the use of the contact form or direct email for quicker assistance.
Email Support
Email Address: retail@weirdfish.co.uk
Customers can email Weird Fish with any queries or comments, and the customer service team will respond as quickly as possible.
Live Chat
Availability: Monday to Friday, from 9am to 4pm.
How to Access: Look for the blue speech bubble icon at the bottom right corner of the website to start a live chat session.
Live chat offers real-time assistance for immediate queries and support needs during the specified hours.
Concluding Thoughts
Weird Fish stands out as a brand that deeply values the quality, sustainability, and ethical production of its clothing line. Established in 1993, it has consistently adhered to its founding values, offering well-made, distinctively styled apparel that resonates with a wide audience. The partnership with Green Story underscores Weird Fish's commitment to sustainability, allowing customers to see the positive environmental impact of their purchases. This, coupled with the brand's dedication to providing high-quality, durable clothing that fits well and offers comfort, reflects its mission to not just sell clothes but to enhance the lifestyle of its customers. The positive feedback on delivery service, customer support, and ethical practices highlights the brand's successful approach to combining fashion with responsibility.
Moreover, Weird Fish's engagement with its community through customer service options, including FAQs, email, phone support, and live chat, showcases its effort to ensure a satisfactory shopping experience. The introduction of payment options like Klarna, along with the convenience of digital gift cards and the physical presence of 28 stores across the UK, further enriches the customer's engagement with the brand. Whether it's the incentive of discounts for students, the referral program, or the sign-up bonuses, Weird Fish cleverly balances promotional offers with genuine customer care. In sum, Weird Fish not only promises a unique blend of style, comfort, and sustainability but also delivers a comprehensive and satisfying shopping experience that aligns with contemporary consumer expectations.
Igniting Creativity, Crafting Digital Masterpieces
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Frequently Asked Questions
How frequently are new products added to these fashion sites?
Most of the websites we evaluated released new collections at least every Winter/Fall and Summer/Spring season to stay current and align with industry trends, providing customers with stylish apparel for each seasonal transition. Joe Browns and Long Tall Sally stand out for how often their collections are updated; Joe Browns especially so. Joe Browns and Long Tall Sally have become known for releasing new collections more frequently than the industry standard minimum, keeping their inventories fresh while catering to customer tastes and demands. This strategy ensures they stay ahead of customer demand.
Do these fashion sites have customer service available for assistance?
Customer service, in some form or another, is present across all of the websites we reviewed; shoppers have access to assistance when needed. Long Tall Sally and The Couture Club in particular stand out as leaders in customer service provision. They go beyond standard help centers and FAQs by providing additional avenues of support, such as customer service contact details and live chat options, that go above and beyond the norm in online fashion retailing. By offering multiple channels of communication including live chat options, these sites demonstrate their dedication to customer satisfaction and support - setting an excellent standard in customer service within fashion retail.
Are these fashion sites safe and secure for online shopping?
All of the websites we reviewed employ stringent security measures to protect your personal data against unwarranted access and unlawful processing, accidental loss, destruction or damage. These safeguards aim to guarantee an excellent level of protection during interactions with their platforms. However, it is essential to recognize that data transmission over the Internet or wireless networks cannot be guaranteed to be entirely secure. Given these considerations, we advise reading each website's Terms & Conditions (T&C) and Privacy Policy sections carefully.
What fashion sites offer the best deals and discounts?
All of the websites we reviewed offer bonuses, discounts and loyalty programs designed to enhance the shopping experience and reward customer loyalty. Some stand out with particularly generous offerings; Long Tall Sally stands out by providing substantial benefits specifically targeting students and healthcare workers. Weird Fish offers its customers an innovative customer engagement experience by encouraging customer referrals with its refer-a-friend program and sign-up bonuses. Nicce offers an attractive loyalty scheme designed to thank returning customers for choosing Nicce as a shopping partner, providing tangible benefits that increase overall shopping value proposition.
What are the top fashion sites for women's clothing?
Although each fashion site we reviewed offers women's collections, their range and focus may differ significantly. Long Tall Sally stands out by catering specifically to tall women; thus providing solutions to finding appropriate sizes of clothing in general stores. Joe Brown's offers a vast selection of women's apparel and accessories, while Nicce, Weird Fish, and The Couture Club each bring unique offerings and styles to the table. B Couture London tends more toward men's collections but also offers choices for women. Each brand showcases its own distinct personality and trend; therefore we suggest reading our comprehensive reviews in order to make an informed decision that suits your preferences best.
What are the best fashion sites for affordable fashion?
All the fashion sites we review feature comparable price ranges, adhering to the philosophy of making fashion accessible and affordable. However, some sites provide significant bonuses and seasonal sales, which can greatly enhance the shopping experience by adding extra benefits. B Couture stands out among these sites by offering high-end apparel while at the same time making high fashion accessible for a wider audience. This approach not only shows its dedication to accessibility but also brings luxury closer to its target consumers.
Which fashion sites offer free shipping?
All the websites we have explored offer free delivery across the UK, with the notable exceptions of Long Tall Sally and Joe Brown’s, which have different policies. It's important for shoppers to note that even among the sites providing free delivery, the terms, including minimum order requirements, can vary significantly. Notably, Weird Fish and B Couture London stand out by offering free UK delivery on orders starting from £60, positioning them as leaders in customer-friendly shipping policies. For customers interested in international delivery options and deliveries outside the UK, the terms and conditions can be more complex and are subject to varying fees and logistics arrangements. We have meticulously detailed these policies, along with other essential shopping considerations, in our comprehensive reviews.
Can I return items purchased from these fashion sites?
Of the sites evaluated, Weird Fish stands out by offering free returns within 30 days from purchase date within the UK for items they no longer wish to keep or return. Joe Brown's follows closely behind in offering free return delivery within 28 days. Other websites also provide free returns within 14 days of purchase. As terms and conditions of return policies can differ depending on which site is being used, including state requirements for items to be returned and processes for initiating them, we strongly advise reading our reviews to gain essential knowledge of each company's return policies, so as to be fully informed prior to making your purchase decision.
What are the most popular fashion sites for designer clothing?
Fashion sites under our review do not typically sell designer clothing; instead they set themselves apart by creating and offering unique in-house collections that set themselves apart in the fashion industry. Nicce stands out with offerings such as its Ersa Collection for women and Mercury Collection for men, which highlight their dedication to unique, in-house designs. B Couture London has taken an unconventional route to success. Gaining momentum through partnerships with top brands such as Nike, Puma, and Adidas, the brand leveraged these collaborations to expand brand visibility and appeal - an approach which not only showcased B Couture's adeptness at aligning itself with established names in the industry but also demonstrated their ambition of merging high-profile collaborations with unique design innovations of its own.
